Maxine has been making soap and skincare since 2012.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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From the Earth,

for the body

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Tools

  • Dovetail – Research repository and qualitative analysis

  • UserTesting – Participant recruitment, screening, and remote testing

  • Miro/ Mural/ Figjam – Stakeholder alignment, prioritization workshops

  • Microsoft Suite – Copilot, Planner, Outlook, PowerPoint, SharePoint, Teams

  • Calendly – Participant scheduling and coordination

  • Camtasia – Video editing and highlight reel creation

Research Process

Design & Align

Define the problem

Align with stakeholders

Plan & Prepare

Build the Research Plan

Review and Refine

Recruit & Conduct

Recruit and schedule

Conduct Interviews

Validate & Analyze

Quality Check

Analyze Data

Synthesize Insights

Deliver & Share

Create Deliverables

Peer Review

Share and Discuss

Communicate & Follow-up

Broader Communication

Ongoing Engagement