I’m a UX Researcher with a social sciences background from UC Berkeley and 8+ years of experience leading research projects for a variety of companies, from sustainability start-ups to global enterprises. My work ranges from helping small companies with a dearth of data to large-scale, mature digital product portfolios. In the process of this work, I have gained a nuanced perspective on how to bring appropriate methods to bear given any level of context. I create impact by uncovering customer pain points, validating opportunities through rigorous analysis, and translating insights into clear strategies that drive product growth, inclusivity, and innovation. I do not stick to a one-size-fits-all solution set, proposing a range of people, process, automation, or bespoke improvements, depending on what the research reveals.