Sam G. Sterns
UX Researcher
You have bold ideas and complex decisions to make. I help you make them with confidence by connecting user insights to business goals.
I help digital product teams make confident, user-informed decisions. Whether it’s designers refining an experience, product managers prioritizing features, or executives shaping strategy, I partner with stakeholders to bring the voice of the customer into every decision.
With a social sciences background from UC Berkeley and 8+ years leading qualitative and mixed-methods research, I uncover insights that connect user needs with business goals—turning questions into clarity and research into impact.
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About Me
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Proactivity
I believe in sharpening my tools and processes before they’re urgently needed. Whether it’s improving workflows, experimenting with new methods, or building a culture of continuous discovery, I aim to anticipate challenges and keep research moving forward.
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Understanding
Great research requires more than just data—it requires empathy. I prioritize deeply understanding stakeholder questions, business context, and user motivations, while also practicing self-awareness in how I show up as a collaborator.
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Integrity
Trust is the foundation of effective research. I strive to speak the truth, even when it’s inconvenient, and take responsibility for ensuring my work is rigorous, transparent, and impactful.
